I really think it’s going to come down to this Monday’s episode as far as renewel. All this press the show is getting this week is great, and I def plan on buying a footlong (that’s what she said), but if it doesn’t increase to a number NBC is happy with I think it’s gone.
I think even the folks that run the official Chuck site know, there’s a banner right on the homepage “If you love chuck, show your support by watching monday.” Granted I don’t visit too many tv shows official websites but I find it kind of odd to see a message like that and would think it would usually say something like watch the season finale monday.
Obviously the past two weeks promotion has gained awareness but it needs to translate to viewers. I think the subway thing is pretty valid, but buying the shows on itunes or dvd or blu ray is just as valid. Like lots of people here have already said before me, it’s all about the profit.